New Delhi, Nov. 9 -- For years, markets saw Amazon and Apple as laggards in the artificial intelligence race dominated by Microsoft, Google, and Meta.

Though Amazon had a huge cloud infrastructure through Amazon Web Services (AWS), investors weren't excited about the company. However, the narrative shifted when the company posted strong September quarter earnings.

A deal with OpenAI and a ramp-up in its capital expenditure signalled that Amazon was back in the AI race. AI is just one of Amazon's many concerns. How it manages its mammoth retail operations amid regulatory pressures matters too.

In the past few years, post-covid and during the AI boom, Amazon was an outlier among the Big Five tech companies, but for the wrong reasons. In ...