New Delhi, July 11 -- Online marketplace Amazon India on Thursday said it will expand its quick commerce service beyond the top metros following a soft launch in Bengaluru. The online commerce platform also went live in the national capital a few days ago, albeit in select pin codes.

In an interview with Mint, Samir Kumar, the newly appointed Amazon India country manager, said, "We are going to get to wherever we believe our customers are and where we believe our future customers will come from. So, that's all of India."

To be sure, Amazon rolled out "Amazon Now" as a pilot last year in Bengaluru in response to heightened competition from existing quick commerce players that are gaining momentum, at least in sales of daily essentials, q...