New Delhi, May 13 -- Amazon Prime Video said it will introduce "limited" advertisements to its movies and TV shows starting 17 June 2025 to "continue investing in compelling content."

The digital streaming platform said the current price of Prime memberships would remain the same; however, users will be able to access ad-free content via the new "ad-free add-on."

In a statement issued on Tuesday, May 13, the OTT platform said, "Starting 17 June 2025, Prime Video movies and TV shows will include limited advertisements."

"This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than TV channels and other streaming services," Amazon...