New Delhi, Sept. 4 -- Amazon launches Lens Live, a new feature in its shopping app that lets users point their phone cameras at everyday objects to instantly find and shop similar products. The tool, launched on iOS in the U.S., represents Amazon's latest push to integrate artificial intelligence into the shopping experience.

"When customers open Amazon Lens, the Lens camera will instantly begin scanning products and show top matching items in a swipeable carousel at the bottom of the screen," wrote Trishul Chilimbi, Vice President and Distinguished Scientist at Amazon, in the announcement post.

The feature uses real-time computer vision to detect products as customers pan their cameras across a room or focus on a single object. Once id...