New Delhi, July 25 -- The new Kindle Colorsoft 16 GB is priced at $249.99 and offers a high-contrast colour display, adjustable warm light, and weeks of battery life. Meanwhile, the Kindle Colorsoft Kids model, retailing at $269.99, comes bundled with a kid-friendly illustrated cover, a one-year subscription to Amazon Kids+ and a two-year worry-free guarantee.

The expansion comes on the back of a record year for Kindle. According to Amazon, Prime Day sales for Kindle devices rose nearly 40% year-over-year, while Kindle users have read over 129 billion pages so far in 2025 which is significantly more than last year.

"Customers love reading Kindle in colour-on average, they spend more time on Kindle Colorsoft and read hundreds more pages ...