New Delhi, Sept. 14 -- Amazon India has introduced its 'Early Deals' campaign ahead of the Great Indian Festival 2025, opening pre-festival offers from 13 September. The main shopping event begins on 23 September, with Prime members granted a 24-hour head start.

The annual festival has become one of India's largest online retail events, coinciding with the country's festive shopping season in the run-up to Diwali. This year, Amazon has said it is expanding its delivery networks, rolling out AI-powered shopping tools, and adding entertainment-focused features to enhance the overall experience.

For Prime members, benefits go beyond early entry. A set of "Prime Dhamaka Offers" will be made available throughout the sale period, giving subsc...