New Delhi, Jan. 22 -- Media technology unicorn AmagiMedia Labs has hired Kotak Mahindra Capital, Citigroup, IIFL Capital andGoldmanSachs as investment banks to raise up to Rs.3,200 crore in an initial public offering (IPO), two people aware of the matter said.

The company, which counts NBC Universal, CBS, USA Today and Japan's Rakuten Group among its clients, is likely to file draft IPO papers after April, the people said on the condition of anonymity. Amagi is backed by marquee investors including General Atlantic and Accel.

"It will be a mix of offer for sale (OFS) and primary raise. The primary capital will help the company expand its operations and pursue inorganic activities," one of the two people said, adding the company may rais...