New Delhi, Feb. 3 -- Mumbai-based Allied Blenders and Distillers Ltd has acquired the intellectual property rights (IPR) and brands of the makers of pink gin, Pumori, and Fullarton Distilleries Pvt Ltd for Rs.39.50 crore, according to a recent filing on the BSE. The acquisition includes Fullarton's popular brands, such as Woodburns Whisky, Pumori small batch gin, and Segredo Aldeia rum. With this, the company will expand its presence in the premium alcoholic beverages segment, it said in its statement. It added that this transaction was completed on 31 January.

To focus more on its topline growth, it said, it would build, buy and partner with companies to drive its premium-to-luxury category portfolio. The company also announced a strate...