New Delhi, Nov. 6 -- India's two largest telecom players, Airtel and Jio, have made significant forward-looking moves to promote the use of AI platforms and boost data consumption. This could result in the world's biggest single leap in generative AI adoption for a country.

Bharti Airtel was the first off the blocks, offering a year's free subscription to the Pro model of Perplexity AI to its 390 million subscribers across mobile, wi-fi and DTH broadband.

Reliance Jio followed suit, partnering with Google to offer a package comprising 18 months of free subscription to its advanced AI model Gemini Pro, bundled with 2TB of cloud storage, plus access to its suite of AI-driven content creation tools. While Jio has a subscriber base of over ...