New Delhi, April 20 -- Companies face growing reputational dangers from misuse of artificial intelligence, association with billionaire SpaceX and Tesla CEO Elon Musk, and perceived reversals on diversity initiatives, according to a new quarterly Reputation Risk Index released by Global Situation Room, Inc.

The Index, informed by input from over 100 leading public affairs voices-including former heads of state and CEOs on the Global Risk Advisory Council-warns companies to proceed with "more caution" on emerging technology like artificial intelligence.

"Too often companies make decisions without fully accounting for rapidly changing social, political, and consumer realities," said Isabel Guzman, Chair of the Council and former Administr...