New Delhi, Feb. 11 -- Instagram may soon introduce an artificial intelligence feature that lets users digitally insert their own face into AI-generated photos and videos, potentially placing it in competition with OpenAI's Sora platform. The rumoured tool, discovered by a tipster, appears to focus on personalised "likeness" creation rather than simple image filters.

The Meta-owned social network has not officially confirmed the feature, but early screenshots suggest development is already underway.

Alessandro Paluzzi shared details of the feature on X, claiming Instagram is working on an AI-powered face swap system. While commonly described as a face swap tool, the interface reportedly labels it as "Create my likeness".

Based on the le...