New Delhi, Feb. 19 -- Will artificial intelligence (AI) agents take over the marketing functions of an enterprise? Will conducting market research, unearthing consumer insights (and new product ideas), making pricing decisions and developing evocative advertising campaigns be taken over by AI agents?

In my career, one of the most successful advertising campaigns I was part of was the 'dishum dishum' campaign for Pepsodent toothpaste. I remember the various stages of developing that campaign.

For several years, the key thought that drove Pepsodent's advertising campaigns was that they should always have some new news about the brand. So, the latest findings of the company's research and development (R&D) team were almost always projected...