New Delhi, July 31 -- Google has begun the limited rollout of new age assurance technology in the United States, part of its broader plan to better protect underage users across its platforms. The initiative, announced earlier this year, is being tested with a small group of users before a potential wider implementation.

The system is designed to distinguish between users over and under the age of 18 in order to offer more appropriate digital experiences for minors. This includes default safeguards such as restrictions on content, limited advertising exposure, and blocked access to adult-only apps on the Play Store.

In cases where a user is identified as underage, Google says it will automatically activate features aimed at digital well...