New Delhi, Feb. 5 -- Entrepreneur Ananya Birla, on Wednesday, February 5, announced her latest venture into the beauty and personal care (BPC) industry.

Ananya Birla's company is set to roll out a range of beauty and personal care brands nationally through 2025. The company plans to launch makeup, fragrances and other products in a phased manner, it said in a statement.

Ananya Birla's new venture comes at a time when India's BPC market is projected to reach $34 billion by 2028 and grow at a compound annual growth rate (CAGR) of 10-11 per cent, driven by rising disposable incomes, deeper e-commerce penetration, and growing consumer openness to new products, as per the statement.

Over the years, more entrepreneurs have been venturing int...