New Delhi, Nov. 14 -- Mozilla Firefox is embracing AI to gain market share in an increasingly competitive browser market. The company is offering users the choice to use Firefox as they have been for years or switch to a private window called AI Window to bring the power of AI and personalise their browsing experience.

"While others are building AI experiences that keep you locked in a conversational loop, we see a different path - one where AI serves as a trusted companion, enhancing your browsing experience and guiding you outward to the broader web," Mozilla said in a blogpost.

The company says its AI Window will let users chat with an AI assistant and get help while browsing the web. The new feature will be opt-in, and users can als...