New Delhi/Mumbai, March 19 -- E-commerce aggregator 10Club, operated by Boxseat Ventures Pvt Ltd, is close to shutting shop, less than four years after it drew attention by raising $40 million in early-stage money in the highest seed-funding round by an Indian startup.

The Bengaluru-based startup's lack of success in orientating its business model towards stronger target markets and failure to pivot to an alternate strategy in time led to the current state of affairs, four people with direct knowledge of the matter told Mint, seeking anonymity. Over the past six months, payments to multiple vendors have been stalled, while employees have only received delayed and partial salaries, the people said.

The company is now consulting lawyers a...