New Delhi, Feb. 3 -- Quick-commerce disruption and rural demand are shaping advertising spending.

While e-commerce and quick commerce brands continue to push digital advertising to exploit impulse buying, automotive and consumer goods makers target budgets at audiences in smaller towns and villages.

India's advertising sector crossed Rs.1,01,084 crore in 2024, growing 6.3%, according to dentsu e4m' digital report, 'Looking Through the Kaleidoscope', released on Monday. In 2025, the industry is projected to grow 6.5%, reaching a market size of Rs.1,07,664 crore.

Also Read | Quick comms brace for higher churn of dark store workers amid rising competition

Digital media continues to lead the charge, accounting for 49% of the total spend, ...