Las Vegas, USA, March 18 -- Adobe Inc has become the latest company to join the bandwagon to offer artificial intelligence services with its agentic AI platform as the technology firm diversifies beyond its core offering.

Alongside selling on-cloud, AI-integrated tools to generate content for a business' marketing operations, California-headquartered Adobe's new software platform will look to capture a share of customer service automation, technical support and other aspects.

Its 'Agent Orchestrator' will allow companies to access Adobe's family of 'Firefly' foundational AI models, as well as third-party models such as OpenAI's GPT-4.5 and Google's Gemini 2.0., the company said at its annual 'Summit' in Las Vegas, Nevada on Tuesday.

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