New Delhi, Aug. 3 -- New Delhi: Festive weeks in India often come with a sugar overload, both in what's eaten and gifted. Hoping to ride the wave of health-conscious indulgence, Zydus Wellness has launched a limited-edition Rakhi gifting campaign for its Sugar Free D'lite range, featuring zero-added-sugar cookies and chocolates.

The digital campaign, titled #CaloriesSeRaksha, stars Mallika Dua and Chetan Goel, two creators known for their comic takes on societal norms. The film revolves around Dua mock-pitching her brother to a prospective match, listing his "green flags" while slyly roasting his expectations from arranged marriages. It's designed to be a light take on Rakhi and relationships.

The narrative is topical and witty, leverag...