New Delhi, April 6 -- Sony TV on April 5, Saturday, made an eerie announcement regarding the death of prominent character, ACP Pradyuman, from CID, a drama show quite famous among all. "In the loving memory of ACP Pradyuman. A loss that will never be forgotten," it posted on X. The image graphic stated, "End of an era. ACP Pradyuman (1998-2025)."

The character's real name is Shivaji Satnam, known for his role in the detective television series.

It has drawn flak from fans on social media platforms. Some called it "cringe", while others asked the channel to "have some shame". It has received hilarious reactions as well, including memes of ACP Pradyuman to criticise the way of announcement. One of the users said, "This ad is edging on the...