Mumbai, April 9 -- InterGlobe Hotels and French hospitality firm Accor are reshaping their two-decade-old alliance with a new strategy to target India's booming budget and mid-market hotel segment.

The two companies are setting up a new entity to jointly operate a hotel franchise business, which includes a fresh loyalty programme and a third partner-Treebo Hotels. The new business aims to have a portfolio of 300 hotels under Accor's brands by 2030, which would be developed by Treebo under a master licence agreement. Both Rahul Bhatia, group managing director of InterGlobe Enterprises, and Sebastien Bazin, chairman and CEO of Accor, spoke to Mint about the reset.

The new entity will integrate InterGlobe Hotels and the upcoming entity, cr...