New Delhi, May 30 -- House of Abhinandan Lodha (HoABL) is launching its vertical real estate business in Mumbai, with a dual focus on luxury and affordable housing. However, the new brand's ambitions extend far beyond the financial capital.

"For our vertical business, Bombay (Mumbai) is the focus. That said, growth will come as much from outside Mumbai as from within. We can't rely on just one market, and we will have things to do outside of this market within the next 12 months," Abhinandan Lodha, chairman of HoABL and group entity Abhinandan Ventures (earlier Lodha Ventures).

HoABL operates pan-India in cities like Alibaug, Anjarle, Dapoli, Goa, Neral, and Ayodhya, claiming leadership in the branded land business.

The company also ho...