New Delhi, Sept. 5 -- Giving traditional dietary wisdom a modern regulatory touch at a time when the ayurveda products market is gaining huge popularity, India's food regulator has created a new category for 'Ayurveda Aahara'-foods prepared as per classical literature on ayurveda-on its online licensing platform, according to documents on the development and officials familiar with the matter.

Starting 1 September, the Food Safety and Standards Authority of India (FSSAI) has allowed manufacturers to register under this new 'kind of business' (KoB) on its Food Safety Compliance System (FoSCoS).

According to a report by the market research firm IMARC Group, India's ayurvedic products market was valued at Rs.748.5 billion in 2023 and is es...