New Delhi, March 20 -- A month after Zomato Ltd renamed its parent company as Eternal, CK Birla Group's flagship company HIL Ltd has rechristened itself as BirlaNu Ltd, adding to a growing roster of Indian companies going for cosmetic makeovers.

This is not the first time the building materials company has changed its name. Formerly known as Hyderabad Industries Ltd, the company renamed itself as HIL in 2012. The latest rebranding may be the company's attempt to reposition itself as a more contemporary player in the roofing solutions sector, said experts.

"When the younger generation starts taking the reins of their family businesses, they often want to introduce a sense of refreshment which aligns with their vision for the businesses,"...