New Delhi, Nov. 11 -- Joint study uncovers critical employee-employer perception gaps on AI adoption and provides a pragmatic ROI from AI framework for GCCs

Bengaluru, November 10, 2025: 92% GCCs in India are piloting or scaling AI initiatives, yet over 70% lack structured ROI frameworks to measure their impact, according to a new joint study, Navigating AI ROI: How GCCs can Unlock Scalable Enterprise Value, released by global management consultancy, Zinnov and ProHance, an AI-led new-age workplace analytics and operations enablement platform. This imbalance between ambition and accountability signals an urgent shift from hype-driven pilots to ROI-first discipline.

Based on insights from 160+ GCC leaders and an employee survey, the stud...