New Delhi, Nov. 20 -- Ipsos, a global market research firm, has published findings from its latest 30-country survey, "Is Life Getting Better?" The study examined how people view life today compared with life half a century ago.

Nostalgia is widespread even though 72% of respondents across these countries - including India - were born after 1975. In India, in particular, a greater proportion of people believe that life in 1975 was better than it is in 2025.

When comparing life today with 1975, many Indians drew on generational memories and family narratives that portray the past as a time marked by greater harmony, simplicity, and stronger community bonds.

At least 44% of Indians believe that environmental quality was better in 1975 th...