New Delhi, July 25 -- Popular content creator and author Ankur Warikoo discusses brokerage firm Zerodha's appeal among young investors, noting that it feels serious but not fun. He suggests that the platform needs to connect better with the next generation through relatable content and improve its presence in popular culture to attract new users.

In a post on the social media platform X, Warikoo wrote, "Zerodha is accurate. But it's not fun. It's where the serious money goes to grow. But it's not where the cool kids start their journey. And that's, in my head, the issue."

He stated that the emerging 100 million retail investors in India are predominantly young, eager to generate quick wealth, and inclined to share their investment exper...