New Delhi, Nov. 23 -- "I am glad that I started when I did, because it'd be way harder now." At a time when the success of a track is judged by its frequency on reels and YouTube views in the first 24 hours, singer Sid Sriram, 35, is successful by virtue of his voice and craft.

His career in playback singing got a dream launch in 2012, when he was barely 22, with A.R. Rahman's gospel-and-blues song Adiye for the movie Kadal. Since then, the singer, who divides his time between India and the US, has cemented himself as one of Indian film music's leading voices. While Tamil is his mother tongue, Sriram over the years has lent his vocals to songs in Telugu, Hindi, Kannada and Malayalam.

Now, he's embarking on a multi-city tour that kicks o...