New Delhi, March 12 -- Post covid one thing every shopper learnt was that they could buy everything, well, almost everything, online. That switch to the swipe of the phone has continued to push several luxury brands as well as retail stores to step up their game and offer something new, something different.

New and different is what Value Retail, the UK-based owner of a dozen open-air luxury shopping destinations in Europe, the US and China, is always working on. The shopping destinations, referred to as villages, offer last season's stock at 40% off original prices, besides a smattering of latest products. "Today, you can Amazon anything. So, you have to constantly think about what it will take to get the customer out of the house," say...