New Delhi, Feb. 4 -- The Fast and Furious family has hit breaks at the "fast life" for their Super Bowl ad debut.

In what is Haagen-Dazs' first-ever Super Bowl commercial, Michelle Rodriguez, Vin Diesel and Ludacris reunite as the fastest film franchise "slows down" for an ice cream bar in "Not So Fast, Not So Furious".

The 30-second ad film shows Michelle, Vin, and Ludacris as their Fast and Furious characters, Letty, Dom, and Tej. Michelle and Vin, initially seen speeding on the road, slow down to savour Haagen-Dazs' ice cream bar.

A surprised Ludacris driving next to them, asked, "What happened to fast life?"

"Not today," replied Vin.

Watch 'Not So Fast, Not So Furious' ad here:

Published by HT Digital Content Services with permi...