New Delhi, March 7 -- Star kid releases have become a toxic cycle in Hindi film. No one seems to derive any pleasure from them, yet there's one every month. As soon as a trailer drops, thousands of angry posts appear, with nothing to go on but two minutes of promotion and a vague idea that sons and daughters of famous actors are the enemy. Even established stars who came through film families can't catch a break; last year, the release of Jigra, starring Alia Bhatt, was marked by unprecedented negativity. But with the younger crop, there are problems beyond an apathetic and frustrated Hindi viewing public.

A self-defeating reality is that, most often, the ones 'launching' these actors are a parent or relative or powerful well-wisher. The...