New Delhi, July 23 -- Personal care and grooming startup Bombay Shaving Company's Chief Executive Officer (CEO), Shantanu Deshpande, in a social media post, predicted that the premium skincare brand, Minimalist, will 'die' or cease to exist in the next three to five years.

"I am willing to bet that the brand Minimalist will die (or cease to exist in any meaningful way) in the next 3-5 years," said Deshpande in his recent LinkedIn post.

This view from Deshpande comes months after the premium skincare brand was sold to the fast-moving consumer goods (FMCG) giant Hindustan Unilever (HUL) in January 2025.

Shantanu Deshpande said that the founders of the skincare brand are 'gone' and the firm was sold for nearly Rs.3,000 crore in Janaury 20...