New Delhi, April 15 -- Sonny Vaccaro has a slight advantage, in that his memoir, Legends and Soles: Business, Creativity and Basketball: A Memoir of an Improbable Life, follows a film made on the subject-or rather, on a part of Vaccaro's life. Matt Damon played Vaccaro in Air (2023), a film that focussed predominantly on a single-possibly the most memorable-phase of Vaccaro's professional life.

Vaccaro is believed to be instrumental for sports brand Nike's multi-million-dollar endorsement deal with basketballer Michael Jordan in the mid-1980s, considered to be the greatest sports business deal in history. The revenue share deal, which has reportedly earned Jordan $1.5 billion since inception, was orchestrated by Vaccaro at a time when th...