New Delhi, April 25 -- What we do in memes doesn't echo in movies. Studios want their releases to go viral so badly they'll try and reverse engineer such moments. But more often, the things that work are simple and unpredictable-like 10 seconds of Jaideep Ahlawat dancing. Everyone was delighted to see Ahlawat do his best Travolta in OAFF-Savera's catchy 'Jaadu' from Jewel Thief. Netflix quickly cut a Jaideep-focused promo. It'll bring a few curious viewers to the film, where they'll discover Ahlawat plays a character so boringly reprehensible that by the time the song comes around in the end credits, no one wants to see him dance.

Placing Jaideep Ahlawat and Saif Ali Khan in opposition is a good idea in theory: low-vibe grumbler versus h...