New Delhi, Aug. 6 -- Valuation expert Aswath Damodaran was left surprised, frustrated, and even angry when he discovered an Instagram scam operating under his name. But instead of letting his emotions take over, he chose a different path-he got curious and decided to grade the scam himself.

Damodaran, the renowned Indian-American academic and Professor of Finance at NYU's Stern School of Business, used the incident as a teachable moment. He not only dissected the scam but also offered practical advice on how investors can protect themselves from stock market fraud - especially as AI-driven scams become more sophisticated.

Imitation may be the best form of flattery, but not if it is used in a scam, Aswath Damodaran said in a social media...