New Delhi, Feb. 5 -- Anthropic took a shot at OpenAI with a new set of ads that were aired during the Super Bowl on Sunday. The AI startup which is led by ex-OpenAI staffer Dario Amodei, took aim at the introduction of ads inside ChatGPT.

One of the ads aired during Super Bowl starts with the caption 'betrayal'. The ad begins with a hypothetical therapist patient scenario where the patient sitting on the couch asks the AI therapist how they can fix their relationship with their mother. The AI begins by giving some helpful advices and then delves into an advertisement about dating. Anthropic ends the ad with the text, 'Ads are coming to AI. But not to Claude. Keep thinking.'

Sam Altman reacts to Anthropic ad:

OpenAI CEO Sam Altman react...