New Delhi, July 7 -- Long work hours aren't new in India's startup world. But when a Bengaluru-based entrepreneur publicly said his team works 12 hours a day, six days a week, and often on Sundays, it reignited the debate around hustle culture.

Mohan Kumar, co-founder of mobile gaming startup Matiks, shared a post on X, saying: "We have strict office timing of 10 am to 10 pm and 6 days a week. Still, our team members work beyond 10 and on Sundays as well."

He followed it up by addressing the backlash: "People will criticise this, but the reality is if we have to build the first global product built in India, we need everyone to be all in. Let's move out from job mindset to building mindset."

In a separate interview with Hindustan Times...