U.S., Nov. 15 -- Find out if your organisation is approaching advanced Sales & Operation Planning (S&OP) the right way

In a recent cross-industry survey* (conducted by Oliver Wight EAME of over 500 Directors, Supply Chain Managers and Process Leaders), 75% of respondents said they believed either 'forecast accuracy', 'inventory reduction', 'cost reduction' or 'perfect order' is the primary benefit of Integrated Business Planning (IBP). This is a massive underestimation of the true potential of IBP. Its real purpose is to ensure your business achieves sustainable, revenue and margin growth; to sell more, more profitably.

So, why are so many organisations getting it so wrong? From my experience, it's either because organisations are setti...