Kuala Lampur, April 4 -- We've all felt it, seen it on social media and ranted about it - that nagging sense that products aren't quite the size they used to be.

The chicken drumstick in your hand seems more like a sparrow's leg than the meaty treat it used to be.

It's almost as if the birds have been shrinking over the decades.

In-flight meals these days barely qualify as a snack. I was on a flight last month, and absolutely could not believe the portion served.

Imagine the average plate of nasi goreng daging at any shop in KL, now remove 70 per cent of what is on your plate. I kid you not.

Any more examples you can think of? Burger patties? Battery lives? Shoe sturdiness? Sofa comfort? Toothpaste quantity? Coffee servings?

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