GEORGE TOWN, Feb. 26 -- Penang kicked off a "Penang-lang 50% off" campaign to energise the state's economy today.

The Association of Tourism Attractions Penang (ATAP), in collaboration with Penang Global Tourism and the state tourism committee, came up with this campaign to rebuild the tourism sector in the state which was badly hit by the Covid-19 outbreak.

ATAP Chairman Ch'ng Huck Theng said the campaign is exclusively for Penangites or those with a Penang residential address on their MyKad.

"All Penangites will get 50 per cent off on ticket prices at participating attractions during this campaign period," he said at a joint press conference with tourism state exco Yeoh Soon Hin today.

He said more than 20 attractions-based members ...