Kuala Lampur, Jan. 7 -- "The culture of distraction isn't even experienced as distraction because it's just how we live." - Sherry Turkle

There is no question that online distraction is a new sort of epidemic today.

From staring at celebrity videos for five hours to watching 20 straight movie trailers on YouTube to infinitely scrolling Instagram influencer photos, many people today spend their entire days hooked on things which really don't matter i.e. we're just into 24/7 distractions.

The concept of distraction matters because it represents a subtle evolution of the social media addictions we're already battling in society.

In the past, many people also spent many hours on media, but these normally involved focusing on topics which ...