LOS ANGELES, Dec. 1 -- Despite enduring criticism and controversy, model and entrepreneur Hailey Bieber is the year's ultimate beauty icon, a new study reveals. At the origin of several makeup trends in 2022, including the now-famous 'glazed donut nails', the American star can boast of being an endless source of inspiration for billions of users on social networks.

Every year at the same time, it's the same old story. Rankings, retrospectives and trends cascade across the web throughout the last days of the year outline who and what has defined the trends and phenomena in various realms. And the world of influence is no exception, on the contrary, the battle is fierce to determine who will be most appealing to the public - and brands - t...