Hong Kong, July 6 -- If you've been scrolling through Instagram or YouTube for good men's grooming content, chances are you might have chanced upon tutorial videos talking about makeup for men. Seemingly, in the men's grooming space, tutorials have evolved from 'how to gel your hair right', or 'what's the right trouser length is, to 'how to contour or enhance your jawline', 'how to use concealer', and tips on 'how to shape your eyebrows'. Makeup for Indian men, you ask?

Make no mistake, Indian men are rapidly jumping onto this trend, shedding all inhibitions and embracing something that was, till a couple of years ago, considered too feminine or even taboo. Just going by all the content out there, makeup for men is here to stay, so let's...