Hong Kong, May 12 -- Fresh from unveiling new timepieces at the recently concluded Watches and Wonders fair, Jean-Marc Pontroue, CEO, Panerai, talks about everything that sets the brand apart in today's luxury market.

That Panerai is a brand associated with technical innovation is known. Also known is its commitment to ecology and using eco-friendly materials in its timepieces. While both of these facets were on full display at the newly launched digital Watches and Wonders fair, the highlight of Panerai's presentation was the Luminor, which is celebrating its 70th anniversary.

The Luminor is a line synonymous with Panerai, and apart from ultra-luminous and limited-edition pieces being launched, the year is dedicated to how the sportswa...