Hong Kong, May 21 -- Known for its high-quality crystals and genuine gemstones, Austrian luxury giant Swarovski recently appointed fashion consultant Giovanna Battaglia Engelbert as its first-ever company-wide creative director.

The 125-year-old brand is re-envisioning itself, and Engelbert is supposed to oversee the full creative directionand work on product portfolio across all divisions. Besides this, the first set of products created by her will be a part of the brand's Spring/Summer 2021 collection.

"For decades, Swarovski has been illuminating the world of fashion, design, entertainment, in general, the whole creative industry'" said Giovanna Battaglia Engelbert. "I am thrilled to be leading the creative vision of a cultural power...