Hong Kong, Aug. 12 -- Whether you are a blogger, an aspiring content creator, a part-time influencer, a brand, or just someone who wants to stand apart on the interweb, ensuring a strong social media brand is an important step. All the beautiful images and trendy OOTDs will amount to nothing in the long run, if you do not manage to cultivate what I like to refer to as your 'social media personality'.

I have been creating content and working with brands on their social media strategy for a couple of years now, and I've noticed that the most successful accounts, in terms of engagement, are those with a strong brand presence. So, for all social media enthusiasts out there, here's a quick guide on how to build a strong social media brand for...