Sri Lanka, Jan. 19 -- As today's software development practices form their foundations on the cloud through cloud support services, digital applications are more interconnected than ever before. If your IT agency is a dedicated AWS partner (or partnered with any other leading provider, for that matter) this implies a relationship with an entity apart from your development team. This is all well and good, but have you thought about how these facets need to come together for leveraging business outcomes? A sustainable software development lifecycle is one such component, but understanding your customers, employees and various other stakeholders is a whole other area of untapped potential.

Once again, the mix between software and the cloud co...