Hyderabad, March 22 -- Three day training programme on product differentiation strategies through brand building for Micro, Small and Medium Enterprises (MSMEs) is being organized by National Institute for MSME (ni-msme) here.
The three day program starting from April 29 to May 1, 2019 aims at supporting MSMEs by helping them to understand and plan brand building.
The event will also help them understand the concept of product differentiation strategy and its advantages, consumer behavior and brand strategy, intellectual property- differentiation strategy and creating a strong brand.
MSMEs will also learn the role of brands in strategic marketing planning, key concepts and applications in brand building and brand management, e-brandin...