New Delhi, Jan. 15 -- Amazon's CEO Jeff Bezos on Wednesday announced that the company would invest 1 billion dollar in digitising Micro Small and Medium Enterprises (MSMEs) on its platform in the country.

Speaking at the Amazon ''Smbhav'' event here, he said, ''Amazon will invest 1 billion dollar to help digitise Indian MSMEs. 21st century will be Indian century and the biggest alliance between India and the US.''

The company has so far invested 5.5 billion dollar in the country.

Jeff Bezos three-day visit to India is marked with protests from sellers on its platform, which have complained about Amazons anti-competitive pricing practices.

Over the next five years, Amazon will invest an incremental $1 billion to digitise micro and sm...