Afghanistan, Jan. 12 -- The way the world shops online is poised for its most significant shift since the invention of the digital shopping cart.
In a major move aimed at standardizing how artificial intelligence interacts with the retail world, tech giants Google and Shopify have jointly launched the Universal Commerce Protocol (UCP). The new open standard, announced this week, is designed to allow AI "agents" to not just find products for users, but to autonomously handle the complex negotiations and transactions required to buy them.
This development marks the official arrival of "agentic commerce", a near future where consumers move from "clicking-to-buy" to delegating the entire purchasing process to trusted AI assistants.
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